NSAC 2016: The Snapple Campaign Plans Book

This was Fitchburg State University’s campaign for the 2016 National Student Advertising Competition (NSAC). I collaborated with roughly 30 other students to identify brand weaknesses and strategize a campaign based on Snapple’s needs. I was brought onto this project as lead photographer, but I also became the co-lead of designing the campaign plans book with Ashley Cordio. Nearly every photograph throughout the plans book was taken by me, and I designed a majority of the page layouts as well. Though our team did not advance through the competition, we received very positive feedback from the Snapple representative. He particularly enjoyed how our plans book theme was cohesive with our campaign plan.


This was featured in the 2017 “Visions: A Juried Honors Exhibition” at Fitchburg State University.