The Synergy Company: A Brand Identity Style Guide
The challenge was to take a pre-existing brand and completely redesign its current identity, then create a brand identity style guide to encapsulate the new branding. Since The Synergy Company prides itself in their organic commitment as well as their pure and natural ingredients, it only made sense that their brand mimic their beliefs. I strengthened their identity’s tie to nature through the use of natural blues and greens. To keep this idea of synergy alive within their new logo, I created the mandala-like pieces to surround the organic piece in visual harmony. By examining the core values of The Synergy Company, I created a bright and modern identity consisting of vibrant colors and fun, simplistic shapes.
This was featured in the 2018 “Visions: A Juried Honors Exhibition” at Fitchburg State University.